TELUS Digital — the in-house digital product agency for Canadian telecommunications company TELUS—serves 14 million Canadians with a team of ~450. As TELUS built its digital products, it accumulated a portfolio of homegrown and off-the-shelf technologies. Eventually, this led to a breaking point, which paved the way for the next evolution of the company’s platform and delivery methods.  In an effort to deliver one-to-one experiences to customers, TELUS Digital started from scratch, creating a new content platform: set of centralized tools and services that enables team members to easily add, update, and deliver content (marketing, product, and pricing), including personalization and analytics, across all their digital properties. A cornerstone of this platform is the content infrastructure, which replaced seven preexisting CMSs and content repositories. Rouven Wessling & Andrew Kumar offer an overview of the platform and explains why TELUS digital chose a content infrastructure over traditional CMS options. ## Video <iframe width="560" height="315" src="https://www.youtube.com/embed/Rz6TDRN-FmM?si=IRXjfYkAwidDe6ik" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> ## Slides <iframe src="https://www.slideshare.net/slideshow/embed_code/key/FkQ197n0jYcVEC?startSlide=2" width="597" height="486" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px;max-width: 100%;" allowfullscreen></iframe> **References:** - Youtube: [How TELUS beats the competition to market by replatforming on content infrastructure](https://www.youtube.com/watch?v=Rz6TDRN-FmM&) - Slideshare: [How TELUS beats the competition to market by replatforming on content infrastructure](https://www.slideshare.net/andrewkumar/how-telus-beats-the-competition-to-market-by-replatforming-on-content-infrastructure) - O’Reilly Software Architecture Conference: [How TELUS beats the competition to market by replatforming on content infrastructure](https://conferences.oreilly.com/software-architecture/sa-ny-2018/public/schedule/detail/66925) - [@contentful on Twitter](https://twitter.com/contentful/status/1069640908851826688) - [@oreillysacon on Twitter](https://twitter.com/oreillysacon/status/966674165658017792) - TELUS Digital Hub: [Why TELUS teams adopted a headless content management system (CMS)](https://www.telus.com/en/bc/digital/blog/why-telus-teams-adopted-headless-content-management-system-cms)