# About Digital Strategy A digital strategy is a comprehensive plan that outlines how an organization or individual intends to use digital technologies and channels to achieve specific goals and objectives. It involves a systematic approach to leveraging digital tools, resources, and capabilities to drive growth, innovation, and competitiveness in the digital age. Digital strategy can encompass various aspects, including marketing, operations, customer engagement, technology adoption, and overall business transformation. As a subject matter expert in digital strategy, [[Andrew Kumar]] has been honoured to be featured and/or a contributor across a variety of channels. ## Digital Strategy Resources ### Talks - [The Future of Digital Experiences | LinkedIn](https://www.linkedin.com/events/7071928774853894144/) - [Accelerate Digital Innovation | Contentful](https://www.contentful.com/resources/blueprints-2021-whats-possible-with-contentful/watch/) - [The Ultimate SEO tutorial with Andrew Kumar - Contentful YouTube](https://www.youtube.com/watch?v=Qx4OQ9QWf94) ### Articles - [The DNA of digital factories (platform and experiences teams) | Contentful](https://www.contentful.com/blog/2021/08/24/builder-ethos-assembleing-digital-factories/) - [Every company is a tech company: Four tips to improve digital strategy | Contentful](https://www.contentful.com/blog/2022/02/17/tips-improve-digital-strategy/) - [Idea to launch: deliver digital projects with Contentful | Contentful](https://www.contentful.com/blog/2021/04/28/how-to-manage-digital-projects/) ### Speaking Panels and Discussions - [Content that Connects: Building an Empathic Content Strategy | Appnovation](https://www.appnovation.com/resources/webinar/2021-03-content-connects-building-empathic-content-strategy) - [SoDA: digital-first, digital-fast | Contentful](https://www.contentful.com/resources/soda-digital-first-digital-fast-webinar/watch/) - [The consequences of UX theatre | Contentful](https://www.contentful.com/resources/the-consequences-of-ux-theatre/watch/)