# About Ecommerce
E-commerce, short for "electronic commerce," refers to the buying and selling of goods and services over the internet or through electronic means. It involves a variety of online transactions, including the purchase of physical products, digital goods, and services.
E-commerce has become a significant aspect of modern business and consumer activities, enabling transactions and exchanges of value to occur electronically.
As a disruptor in e-commerce, primarily focused on maximizing conversion rates and building winning experiences, [[Andrew Kumar]] has been honoured to be featured and/or a contributor across a variety of channels.
## Ecommerce Resources
### Talks
- [The role of content in commerce | Avensia Modern Commerce Talks](https://www.linkedin.com/feed/update/urn:li:activity:6884851332704964608/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6884851332704964608%29)
- [The Human side of Modern Commerce | Avensia](https://www.avensia.com/knowledge-hub/commerce-talks-contentful-human-side)
### Articles
- [Content platforms: An ecommerce solution for complex products | Contentful](https://www.contentful.com/blog/2022/02/10/ecommerce-solution-complex-products/)
- [The future of ecommerce is user-centric, not channel-centric | Contentful](https://www.contentful.com/blog/2022/02/01/user-centric-ecommerce-future/)
- [Composable Commerce: an intro to ecommerce microservices architecture | Contentful](https://www.contentful.com/blog/2021/05/06/microservices-architecture/)
### Demos
- [Composable Commerce: higher conversion rate, faster experiences](https://www.linkedin.com/feed/update/urn:li:activity:6861012630585376768/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6861012630585376768%29).
### Speaking Panels and Discussions
- [Quest Webinar Series | Agile Ecommerce: Quest to Serve | Contentful](https://www.contentful.com/resources/quest-webinar-agile-ecommerce/watch/)
- [Fundamentals for Creating the Ultimate Commerce Experience | Bounteous](https://www.youtube.com/watch?v=a6Ac23CLoY4)
- [Trending | Commerce Takes Flight | Gorilla Group](https://vimeo.com/589160230)
- [Connect the best: Contentful with SAP Commerce Cloud for agile e-commerce | Contentful](https://www.contentful.com/resources/reply-sap-connector-webinar/watch/)