# About MACH Architecture MACH architecture, or MACH principles, refers to a set of guiding principles for building modern, flexible, and modular e-commerce and digital experiences. - MACH architecture is a subset of > [[Digital Platforms]]. - MACH is an acronym defined in glossary entry > [[mach]]. As a subject matter expert in technology strategy in the enterprise, I have been honoured to be featured and a contributor across various resources. ## MACH Architecture Resources ### Talks - [Developers, Stop the JIRA ticket and Content Entry Madness with Andrew Kumar | APIs & IPAs Toronto](https://www.youtube.com/watch?v=74kswQrmCoU)  ### Speaking Panels and Discussions - [Global Marketing & Localization with Kin + Carta](https://www.brighttalk.com/webcast/19000/516241?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Global Marketing & Localization with EPAM](https://www.brighttalk.com/webcast/19000/516946?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Global Marketing & Localization with Havas CX](https://www.brighttalk.com/webcast/19000/517516?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Agile Ecommerce with HUGE](https://www.brighttalk.com/webcast/19000/519267?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Agile Ecommerce with Reign](https://www.brighttalk.com/webcast/19000/519842?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Agile Ecommerce with Nascent](https://www.brighttalk.com/webcast/19000/520971?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Agile Ecommerce with Avensia](https://www.brighttalk.com/webcast/19000/525350?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Knowledge Base with VShift](https://www.brighttalk.com/webcast/19000/525838?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Knowledge Base with Appnovation](https://www.brighttalk.com/webcast/19000/525843?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Knowledge Base with Phase2](https://www.brighttalk.com/webcast/19000/525848?utm_source=brighttalk-portal&utm_medium=web&utm_campaign=channel-page&utm_content=recorded) - [Delivering Value in the Evolving Digital Experience Landscape - YouTube](https://www.youtube.com/watch?v=dhmVrMjOnxM) - [Digital Experience Stacks to Unleash Your Strategic Agility | Contentful](https://www.contentful.com/resources/unleash-dxp-stack-konabos-uniform-webinar/watch/)