Analytics involves collecting, analyzing, and reporting data about websites and apps, specifically traffic and usage patterns. - This information is typically used to understand how users interact with a website or app to improve the user experience and increase the website's performance. Analytics tools can track various metrics, such as the number of visitors, the screens they visit, the amount of time they spend on the experience, and their geographic location. - This information can be used to identify trends and patterns and to understand which aspects of an experience are most popular with users. Analytics can optimize the functionality, design, and content to help businesses understand the effectiveness of their software and digital marketing efforts. **Declaration:** This content is [[human-made and ai-assisted]].