TELUS Digital — the in-house digital product agency for Canadian telecommunications company TELUS—serves 14 million Canadians with a team of ~450. As TELUS built its digital products, it accumulated a portfolio of homegrown and off-the-shelf technologies. Eventually, this led to a breaking point, which paved the way for the next evolution of the company’s platform and delivery methods.
In an effort to deliver one-to-one experiences to customers, TELUS Digital started from scratch, creating a new content platform: set of centralized tools and services that enables team members to easily add, update, and deliver content (marketing, product, and pricing), including personalization and analytics, across all their digital properties. A cornerstone of this platform is the content infrastructure, which replaced seven preexisting CMSs and content repositories.
Rouven Wessling & Andrew Kumar offer an overview of the platform and explains why TELUS digital chose a content infrastructure over traditional CMS options.
- Youtube: How TELUS beats the competition to market by replatforming on content infrastructure
- Slideshare: How TELUS beats the competition to market by replatforming on content infrastructure
- O’Reilly Software Architecture Conference: How TELUS beats the competition to market by replatforming on content infrastructure
- @contentful on Twitter
- @oreillysacon on Twitter
- TELUS Digital Hub: Why TELUS teams adopted a headless content management system (CMS)
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